Posted by: Site Admin @ 9:07 pm
I stumbled upon the virtual tradeshow / conference organzied by Marketing Profs along with their partners. It is the first time that they are organizing this type of event. Though I could not spend time online when the event was in progress, I logged in afterwards with the recorded sessions and exbhitions. It is really a wonderful experience.
Some people dismiss the vitual conferences as a mere extension of webinars. In my opinion, these are much more than webinars, particularly if you could spend time when the conference is in progress when you will have a chance to speak with the exhibitors’ representatives.
The vitual conferencing concept will take off in a big way in the next year or so. It is not only time saving (in terms of travel, etc) but also very big cost saver. Imagine the cost of hotels, meals and air flights that could be saved. However one could the miss the fun of visiting faraway places and taking a few days off from the work place! Vitual conferences may be a boon to the small and medium businesses and self employed individuals who can not afford tons of attending the conferences.
Posted by: Site Admin @ 3:08 pm
I came across this fantastic video on YouTube. This video (titled The Break Up from Daily Motion) depicts the consumer behaviour and advertisers’ response, issues faced by the marcom folks and thoughts on customer relationship management. Don’t you think that all of us face this situation on a daily basis? While the answer is ‘proactive customer relationship management’, it is often difficult to measure the effectiveness of the relationship management strategies. This also reinforces the fact that today’s customers are very demanding and technology savvy. Setting up a flashy web site, ‘blasting’ emails frequently and forwarding couple of special offers (which may not be relevant to them) are not going to satisfy the customers and retain them. It is becoming increasingly difficult for the marketers and advertisers to identify the customer requirements, feed them with the right information, sell the required products and services and keep them for a while.
Posted by: Site Admin @ 5:01 pm
Hi, welcome to my new blog! This is my first post. I am excited to share my thoughts and hear your comments. My area of interest is technology solutions for customer management, which includes software, tools, and solutions for marketing, sales, and customer service. I work with Anagha Group which provides customer centeric technology solutions such as Email Marketing, Lead Distribution and Management (LeadPro), Franchise Operations and Management Solutions (FMSPlus) and Event Operations and Administration Solutions.
While I am essentially a software solution architect, the work looks like that of the hardcore on-line marketing and sales professional. Looking forward to a great time in blogosphere!